Vidwan-ID : 54693



  • Dr Sheena S

  • Associate Professor
  • National Institute of Technology Karnataka
Publications 2017 - 2021

Publications

  • 2
    Journal Articles
  • 1
    Book Chapter
  • 1
  • 1

Citations / H-Index

9 Citations
1 h-index
11 Citations

Co-author Network


Expertise

Management

Brand Management; Rural Marketing; Retail Marketing; Consumer Behaviour; Marketing Research; Advertising Research; Customer Relationship Management

Personal Information

Dr Sheena S

Female
School of Management, National Institute of Technology Karnataka Surathkal P. O. Srinivasnagar, Mangalore
Dakshina Kannada, Karnataka, India - 575025


Experience

  • Associate Professor

    School of Management

    National Institute of Technology Karnataka


Qualification

  • Ph.D

    University of Calicut


Membership In Professional Bodies

Calicut Management Association, Calicut

Life Member

Indian Accounting Association, Jaipur

Life Member

Calicut Management Association, Calicut

Life Member

Indian Accounting Association, Jaipur

Life Member

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